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Event Details
DEBBIE MILLMAN LECTURE
Thursday, April 1, 2010
Memorial Art Gallery | Rochester, NY
7:00 PM - 9:00 PM
MAX AT THE GALLERY
If you have not been to the Memorial Art Gallery lately, Max Rochester has
taken over the restaurant on location. They call it Max At The Gallery
and are open for dinner only on Thursday evenings to accompany the
evening gallery hours. The restaurant is also open for lunch during the
week and brunch on the weekend. We have spoken to them about our event
and they will be seating dinner reservations before and after! Please
contact them to make your reservation: 585.473.6629
COCKTAILS
Max Rochester
will also be arranging a cash bar starting at 5:00 PM as well as after
the lecture. Join us and raise a glass with your colleagues in the
Upstate New York design community.
BOOK SIGNING
Debbie Millman will be signing copies of her books after the lecture. If
you have one of her books that you would like signed, please bring it
with you. There will also be a limited number of "Look Both Ways"
available for sale by our chapter.
What makes a brand stand out? Is there some magic that turns a
simple script logo for a soda into the international graphic icon that
is Coca-Cola, or makes us salivate over the latest product from Apple?
Presented by Debbie Millman, partner at Sterling Brands and President
of the AIGA, this presentation takes a deep dive into the influence
branding has on our everyday lives, from branding ourselves and the
world around us to the role branding plays in the products we buy and
the way we live. Topics covered:
- The five historical periods of modern branding, highlighting brands that define each period
- How human evolution and population trends are linked with branding
- How psychology and behavioral rituals are linked with branding
- How technology has changed the way we interact with each other and with brands
- What it takes for modern brands to stand out in a crowded marketplace
- How branding connects with our most hard-wired, basic instincts
Debbie Millman has worked in the design business for 25 years and is
a partner at Sterling Brands. She recently worked on the redesign of
Tropicana, Ben & Jerry's and Pepperidge Farm cookies. She teaches
at the School of Visual Arts, and gives lectures around the country as
a national president of the AIGA, and on her weekly internet talk show,
Design Matters.
Learn more about Debbie and her new book "Look Both Ways" at http://www.debbiemillman.com/
Where
Memorial Art Gallery | Auditorium
500 University Avenue
Rochester,
NY 14607
Other Maps:
Hosted By
AIGA Upstate New York
AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force.
AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Founded as the American Institute of Graphic Arts in 1914 as a small, exclusive club, AIGA now represents more than 19,000 designers through national activities and local programs developed by more than 55 chapters and 200 student groups.
